Practice Operations Manager Sara Omran has been part of our Beirut team for 11 years. Sara is well versed in the areas of team organization and management, with strong critical thinking, problem-solving, negotiation and conflict management skills.

Describe yourself in three words.

Meticulous, ambitious and persevering.

Why did you choose a career in law?

Although I majored in media and journalism, I chose a career in law in order to demonstrate and strengthen my negotiation skills.

What has been the biggest lesson you have learned in your career to date?

Don’t rest on your laurels. Instead, always strive for something outside of your comfort zone!

How has the legal field evolved since you first began your career?

New technologies have greatly improved communication in the global business world, making room for innovation that goes beyond borders. New challenges emerged in terms of managing IP assets and enforcing IP rights in multiple jurisdictions that differ in their approach to protecting IP rights. We witnessed international efforts being put into place to complement the existing laws and procedures, and a remarkable cooperation between IP offices, as well as between various stakeholders in both the private and public sectors.

How do you expect the industry will change in the future?

IP firms will be increasingly involved in matters that go beyond traditional trademark protection and enforcement, such as non-traditional trademarks. The IPOs will be changing their practices and procedures to become more agile and effective as well as more diverse and inclusive.

What are the biggest challenges you face on a daily basis considering your position in the firm?

Keeping current with the changes in laws and practices and ensuring that all concerned parties are informed, both externally and internally.

What advice would you give anybody starting out in the industry?

Embrace the novelties and let go of assumptions. Adaptability and flexibility are key skills.

What is your biggest career achievement to date?

I have gained significant knowledge of IP standards and practices pertaining to the MENA countries which has allowed me to provide the right guidance and to become a trustful resource.

Is there anything you are still hoping to achieve?

Not only to learn about IP dispute resolution, but to master it.

How would you say the industry in the Middle East differs from other jurisdictions?

Despite a multitude of intellectual property laws in place, the regulations are perceived to be easygoing and the enforcement is not up to standard. In the Middle East, cultural factors influence the policies and enforcement – a fact often overlooked by the western regimes.

Why did you choose to join CWB?

I had faith in the firm’s vision and decided to be part of this growing company. Witnessing the dream coming true is truly overwhelming!

Describe the working environment at CWB.

It is all about teamwork, but each person’s talents are allowed to flourish. Individual efforts are well recognized and there is always room to grow and go beyond one’s comfort zone.

How would you say CWB differentiates itself from other firms in the region?

The ability to constantly rise up to international quality standards in spite of the regional challenges.  Our automated workflow is also one of a kind!